This vblog (above) helps to describe the difference between ‘branding’ and ‘positioning’…they’re the same thing right? Nope.
Sometimes when they begin an engagement with a customer, they initially want us want to dive straight into the branding of their business. More often than not when beginning these discussions, we and our customers find that the positioning of their business is muddying the branding exercise. When this happens we almost always find ourselves analyzing and tightening up their business positioning (and occasionally we even start from square one). This is always a valuable lesson for our customers as they quickly understand that you cannot identify your brand until you understand your positioning.
So…what’s the difference between positioning and branding? Well, we can start by briefly describing positioning and then branding. Positioning is how your business clearly articulates to your target market the unique value that your products or services bring to solve their pains. Branding is how to get your potential customers to view your business as the only thing that can uniquely address their pains.
If you haven’t already, check out our vblog above where we cover this topic as well as offer a visual example of the difference between positioning and branding. And to learn more about positioning, check out our entry on…what else? positioning!
Thanks!
