Internal marketing – the biggest challenge

It’s funny that so much focus and energy is placed on the target market of the product or service that a marketing team must promote to when the hardest audience to reach is often inside of your organzation.  This is driven home more and more with each activity that we (2blokes) undergo in our workplace.  While this can certainly be frustrating, I would venture to say that these internal challenges actually help us position a better mousetrap publicly when the internal stakeholders buy in.  Case in point, it has been our extreme pleasure to be a part of a very successful ongoing outreach program in the form of a website catering to the SQL Server market called SQLServerPedia.  This began as a simple Q&A style blog and has since exploded with almost 1k pages of content and a syndicated blogger list of 65 and growing.  Our next program is to provide the same offering to the Oracle market (specifically the Oracle DBA and database developer market) in the form of OracleDBPedia.  As we get closer to launch, we’ve had scores of internal suggestions and critiques – which, while maddening at times, really is going to make this offering to the Oracle community that much better.  Once we launch the site, there will be plenty of more experiences to share for sure.  Have a great weekend!